“What kinds of airgun will kill a raccoon?” you ask yourself.Īn airgun capable of producing 35 ft lbs of energy in. Ensuring the international competitiveness of Chinese films and satisfying the viewers’ aspiration is perhaps the greatest challenge that the Chinese film industry has to face today.Raccoons have been stirring up trouble around your garbage cans, and you’ve taken wild shots at them with your BB gun, and you only seem to be injuring the things, driving them away, but not ending them. These initiatives reveal that a balance between domestic production and international attractiveness to satisfy a huge market is sough. In May 2012, the Dalian Wanda Group, one of the biggest Chinese film operators, became the number in the world after the purchase of AMC Entertainment at a cost of 2.6 billion dollars. Another example, Jean-Jacques Annaud chose China to make his new film which is financed in cooperation. In August 2012, James Cameron, extremely popular in China for Titanic and Avatar, formed a joint venture with local producers in Tianjin to form the Cameron Pace Group China. Cooperation or acquisition policies are undertaken simultaneouslyĬhinese filmmakers have lately become more interested in international cooperation policies, which is a way to attract foreign producers and artists to China, mainly because coproduced films are not included in the foreign films quota. (By comparison, French films occupy 40.2% of the French market, while American films occupy 45.3% of the American market.) In response to this challenge, the State Administration of Radio, Film and Television, commonly known as "SARFT", has imposed a strict import quota, which has eased slightly (from 20 to 34 foreign films permitted in 2012). 34 foreign films, mostly Hollywood blockbusters, earned 52% of total box office incomes.
In 2012, only three Chinese films appeared among the top 10 movies at the box office. The Chinese film industry faces very strong competition from international films, particularly american ones, which can more easily satisfy the curiosity of viewers who fancy Hollywood novelties. The result is that only one third of the total are shown. There are several possible explanations for this, but the one of the most prominent is that some internationally awarded Chinese films were censored because they dealt with politically sensitive subjects or had "morally inappropriate" scenes. This difference highlights the decreasing number of spectators per session: 32 spectators per session in 2011 against 23 per session in 2012. Low production qualityĪlthough there was an increase of more than 65% in the number of available sessions (20 million in 2012), audience numbers did not keep pace, as there was only an increase of 24% (460 million people). On the other hand, film production still struggling, its development has been hampered by different factors such as: censorship, piracy and strong international competition, specially from American blockbusters and so on. américaines…. On the one hand 745 films are produced, wich equaled roughly 2 movies per day at year, making of China one of the most important producers worldwide (India more than 1000, Nigéria 900-video only- the USA 700, … France 279, i.e.:Unesco). The potential number of viewers among the middle class is estimated at 200 million, and they are increasingly going out to movies on weekends or holidays, which was not the case just few years ago. The number of screens in relation to the population is still low (one screen for every 100,000 people in China against one for every 12,000 in France), so there is a substantial room for growth, especially now that watching movies has become there a popular pastime. If this trend has slowed down in large cities, it has continued unabated in medium-sized ones. In 2002, there were less than 1300 film screens. Construction of cinema halls and screen installations are flourishing in Chinese cities. In ten years, the number of screens has been multiplied by 10 With growth over 30%, is China becoming a promising market? With 2 billion euros in box office revenue in 2012, the Chinese film market rose to become the second largest in the world, though still far behind the U.S.
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